Hoodfix
Since this spring, San Francisco-based fashion
designer Zoe W. Brent has been giving used “hoodies” a new lease on life with her line called Hoodfix.
“I guess I started getting into hoodies particularly
when I started living in SF where there’s no season
where you don’t want to be wearing one, since it’s
foggy so much of the time,” Brent tells Cool Hunting.
Featured in Thrillist which noted that Brent
is a “one-woman operation”, each garment is hand-sewn
from quality, preowned hoodies that have been
abandoned by their previous owners.
“I work very spontaneously, no patterns, each piece
starts from a used garment and then ends up as unique
item that incorporates the eccentricities of the piece
it started from,” Brent says.
Starting around $50, Brent takes orders on her website in which you can
describe, in a few sentences, what kind of style you
are after. Once that’s done, you’ll just have to have
a bit of faith. But from the samples we’ve seen,
you’re in good hands.
“I really like collaborating with people so that the
result is something special for that person,” she
says. Still another option is to provide her with an
old hoodie of your own which she will retool into a
new-styled garment that still has the sentimental
value of its earlier incarnation.